PROCESS

Isabel specializes in developing overarching aesthetic visions and subsequent marketing materials to define the individual identity of a brand.  Creative direction and design services include identifying a brand's unique value as well as creating design elements and marketing material in digital and print format as well as showrooms and store fixtures. 

PHASE I - Assimilation

Collect information about the product identity, the design objectives and the near and long term marketing goals. We will discuss

Core values

Target Audience

Existing Marketing Materials

Strategic Directions

Phase  II - Concept Development

I will devise a visionary strategy depicting the design elements that can reenforce the brand identity. 

Market and Product Definition - the “Target User”

I will prepare a series of storyboards with imagery and phrases that articulate the brand and product line to build a visual vocabulary that supports this concept through: 

Fashion photography 

Fine art photography

Architecture

Furnishings and decorative accessories

Scenery

Graphic layouts

Typography

Color story

Character association 

Phase III - Visual, Marketing and Display Materials

Design Services may be rendered in the form of photo shoot and showroom design, graphic design for print and environment, event production, fixture and P.O.P. display design and manufacturing oversight.